“You cannot create experience. You must undergo it.”

- Albert camus

Global Payments Integrated

  • Executed partner and merchant-facing email campaigns and landing pages with SEO focus
  • Devised social media posts and Meta ads
  • Generated key concepts for campaign rebrands
  • Spearheaded new copy templates for emails, slicks and landing pages
  • Devised co-branded product, service and partnership collateral
  • Collaborated with cross-departmental product and creative teams
  • Created supplementary content for podcasts
  • Built a working knowledge of products and partners across all verticals
  • Produced long-form content for blogs, brochures, video scripts and webinars

2021 – present

The Home Depot

2018 – 2021

  • Authored inspirational features, trend reports, product collection descriptions and digital catalogs
  • Developed primary language for exclusive private brands
  • Formulated weekly CRM testing with modeled content
  • Launched a CRM pilot program customized for acquisition, conversion and retention
  • Edited influencer, affiliate and paid media campaigns
  • Led online ads and rich media flights for sales events and brand awareness across multiple channels

Havertys Furniture

  • Assembled DIY content, trend alerts, style guides and design forecasts
  • Created HTML and plain text product descriptions
  • Composed copy for social media, print, billboards, promo-centric and evergreen search and display ads, direct mail, emails, commercials, radio ads, store signage and truck decals

2016 – 2018

proficiencies

WORDPRESS

SEO, SEM

CRM

SMARTSHEETS

CLEARSCOPE

MICROSOFT SUITE

WORKFRONT

ADOBE CREATIVE SUITE

SALESFORCE

GOOGLE ADS & ANALYTICS

WRIKE