In a nutshell

Senior copywriter, content strategist and small-business owner with over a decade of experience crafting content for B2B, B2C, ecommerce, retail, fintech and enterprise businesses that’s equal parts human and helpful. Skilled at developing high-performing campaigns, creative brand storytelling, product marketing and SEO-driven content aimed to engage audiences and support business growth at every level.

  • Global, Fortune 500 payments company servicing small-medium and enterprise businesses with strategic partnerships

    • Executed integrated marketing campaigns across email, web, paid ads and landing pages

    • Generated key content strategy for campaign rebrands

    • Spearheaded new copy templates for emails, slicks and landing pages

    • Devised co-branded product, service, sales enablement and partnership collateral

    • Collaborated with stakeholders on cross-departmental product and creative teams

    • Created supplementary content for podcasts and thought leadership assets

    • Produced blogs, brochures, video scripts and webinars, driving audience engagement with tailored meta descriptions and SEO focus

    • Served as copy team lead and subject matter expert for all go-to-market brands and international markets, ensuring brand standards across business units

  • Fortune 500 and the world's largest home improvement retailer

    • Authored inspirational features, trend reports, product collection descriptions and digital catalogs

    • Developed foundational language for exclusive, private brands

    • Supported weekly CRM testing with modeled content and A/B testing initiatives

    • Launched a CRM pilot program customized for acquisition, conversion and retention

    • Edited influencer, affiliate and paid media campaigns for brand and storytelling accuracy

    • Produced online ads and rich media flights for sales events and brand storytelling across multiple channels

  • Full-service home furnishing retailer

    • Supported brand awareness and revenue-driving initiatives with integrated marketing campaigns and customer-facing copy for print, digital and analog channels

    • Produced editorial content including design forecasts, trend reports, DIY resources and style guides to establish brand authority

    • Leveraged HTML and SEO best practices to create engaging product descriptions

    • Produced content across email, social media, direct mail, search advertising, broadcast media, retail signage and promotional campaigns as part of an omnichannel strategy

  • Initials Inc., Marketing assistant and social media lead

    Developed content strategy and creation for all platforms and researched and reported on marketing analytics

    The Navigator, Editor and staff writer

    Produced arts, entertainment and features content as a section editor for collegiate newspaper

    Rahab’s Rope, Social media and marketing intern

    Supported outreach initiatives for nonprofit retail and ecommerce organization

    • Conversion copywriting

    • Content strategy

    • Brand storytelling

    • SEO content development

    • Content marketing

    • Demand generation

    • Email marketing

    • Cross-functional collaboration

    • Social media marketing

    • Omnichannel campaigns

    • Audience engagement

    • SEO

    • SEM

    • CRM

    • Smartsheets

    • Workfront

    • Clearscope

    • Wrike

    • Adobe Creative Suite

    • WordPress

    • Google Ads and Analytics

    • Figma

    • HTML

  • Creative writing, interior design, trend spotting, tracking down the perfect salted maple latte and making things by hand.

  • Bachelor's Degree

    Piedmont University (formerly Piedmont College)

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